Uproxx Media is all about youth culture. So when tasked to concept a brand logo revamp for a web site that aims to uncover what’s meaningful, cool, and important to the digital generation, I hopped right on board. 

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The site is extensive with lots of 411, so I knew they needed something bold that would stand apart from the vast array of content on the page. Perhaps a bright and vibrant color code system for categories of culture to be covered. A simple mark that could be incorporated into typography. The project was really fun and the site is pretty cool.