TEN is a visual identity and packaging system created for an acrylic nail brand with a bold personality and an even bolder approach to color.

The challenge was to build a brand that felt instantly recognizable in a crowded beauty category—something playful, expressive and confident enough to stand out both on the shelf and across digital touchpoints. I developed a flexible visual system built around vibrant color, strong typography and graphic elements that could shift and evolve across the product line while still feeling unmistakably TEN.

From the identity to the packaging, every element was designed to make the brand feel energetic, modern and a little unexpected. The result is a colorful, cohesive system that gives each product its own personality while creating a strong family resemblance across the collection.

And yes—this one was a lot of fun to make.