HCA

HEALTHCARE

CULTURE AND 

VALUES

HCA Healthcare’s internal corporate team challenged us to create a visual system that would help employees recognize, celebrate and connect with the values already living within the organization.

Our concept centered around a North Star—a simple visual idea representing the shared values that guide people in their work and in how they show up for one another. Each value was given its own name, color and graphic expression, creating an intuitive system that employees could quickly recognize and understand. The result was a set of beautiful swag items and apparel to be handed out and worn by employees and posters to be hung around the office spaces.