There is something to be said about collaborating with fun and talented people when it boils down to a 72 hour sleepless design sprint in this wild world of Advertising. Working with my talented team at R/GA, we accomplished a body of work in 3 days that should have taken 6 months. We came up with three distinct, and feasible directions to distinguish and make the Beats Wireless category stand out in a sea of wireless technology.

While the project ended up getting stashed away in the vault of inspiration, I believe this could have been the start of something amazing in terms of branding a wireless audio peripheral category. The project turned into a smaller campaign, with fewer pieces, but the vision that we had was truly powerful. Below is the fruits of experience and dedication over those 72 hours of design sprint.