I love coffee and I also love package design so when I got asked by The Coffee Bean and Tea Leaf to design product packaging and in-store displays, I was stoked! Being a close competitor to Starbucks, this amazing coffee company needed a facelift to keep up with consumer trends while not loosing the essence of the brand colors, kitsch fonts and dated logo that has since been revamped. The challenge was to create a modern aesthetic with outdated elements. 

​

After rounds of exploration, a final design was chosen and rolled out into market. There is nothing more rewarding than seeing your design baby sitting on the shelf.