PIIQ
BRAND
BOOK

Collaborating with the esteemed team at 180LA, I undertook the exciting responsibility of crafting a dynamic and visually captivating brand book for Sony's headphone line, Sony Piiq. The project demanded a narrative that resonated with the youthful and rebellious spirit intrinsic to the brand, an area in which I specialize. Through strategic content and engaging design elements, the brand book effectively captured the attention of the target audience, resulting in increased sales and positive reception. This endeavor was both fulfilling and fruitful, showcasing the power of creative storytelling in brand communication.