VAPE DRAPE
CONCEPT

Brand identity

Product Development

Creative Writing

Creative Direction

Art Direction

 

Vape Drape began as a simple product idea: what if a wearable accessory could make carrying a vape and its essentials more stylish and convenient?

The concept combined fashion and function through a drape or scarf specifically designed with integrated storage for a vape, pods and related accessories. From there, the idea evolved into a broader product concept, including the design, functionality, positioning and visual presentation of the brand.

Working with a partner, we developed the idea into a pitch package that brought the product to life—from the initial concept and design thinking to how it could be positioned and presented to potential partners.

While Vape Drape never made it to market, the project became a fun exercise in entrepreneurial thinking and product design: identifying an everyday need, imagining a solution and building a compelling story around an entirely new product.

The pitch may be tucked away, but the dream lives on.