HCA
CORPORATE
REBRAND
Design strategy
Art Direction
Design
Assigned with the responsibility of rebranding a healthcare system to establish a strong independent presence capable of competing with renowned brands like Target and Nike, our objective is to revolutionize healthcare marketing by eradicating existing stigmas. Through a commitment to excellence, dependability, and reliability, BPD Advertising aimed to streamline the healthcare journey, thereby significantly enhancing the overall experience. By meaningfully distinguishing the brand and advancing the organization's mission, our efforts represent a significant stride forward. I take great pride in the accomplishments of my team, which have evolved since the inception of the original visual direction which was my contribution to the campaign.
